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Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide From Presentations and Promotions to Communicating and Closing
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How do you break the ice in the UAE?
When do you present a contract in China?
How close should you stand to a South Korean?
Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do and what to avoid in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.
As the global community comes closer together, Kiss, Bow, or Shake Hands: Sales & Marketing will be a valuable resource to every person in every industry around the world.
Gil A. Cardon, Convention Manager, Japan National Tourism Organization
Just as you can be a connoisseur of wine, Kiss, Bow or Shake Hands: Sales and Marketing can help make you a connoisseur of cultures, philosophies, business behaviors, and social practices. Read it not just for work, but for the human side as well.
Giuseppe G. B. Pezzotti, Senior Lecturer, Cornell University School of Hotel Administration
Terri has accurately and succinctly captured the key issues that businesspeople or tourists need to know when traveling. It is spot-on, and a very valuable resource!
Thomas M. Feifar, Director of Foreign Military Sales, NAVISTAR Defense
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- Sales Rank: #825519 in eBooks
- Published on: 2011-01-01
- Released on: 2011-01-01
- Format: Kindle eBook
About the Author
Terri Morrison is president of Getting Through Customs, the developers of the McGraw-Hill Kiss, Bow, or Shake Hands digital product. She and Wayne A. Conaway are coauthors of nine books, including Library Journal’s Best Business Books winner Kiss, Bow, or Shake Hands and Dun & Bradstreet’s Guide to Doing Business Around the World.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Final authority!
By John Hays
This is the most thorough-going compendium of cultural idiosyncrasies I've ever seen for the international businessperson. Even if your work, like mine, is mostly done by telephone, email and/or Skype, you'll do well to know in advance where you might easily stub your toe. Easy to read and understand.
3 of 3 people found the following review helpful.
Don't buy the eBook version
By Amazon Customer
The overall concept is great: Document Cultural differences for improved business.
The material is well presented too.
But the eBook version is extremely neutered, and missing what I would consider significant trading partners.
2 of 2 people found the following review helpful.
Good basis, but use common sense as well
By Jaunts
Doesn't apply to all situations. To put in perspective, read the chapter on your own country. Then assume it has about the same accuracy for other countries. A significant portion of business negotiations are based on the personality of the other party. Keep that in mind.
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