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O Great One!: A Little Story About the Awesome Power of Recognition, by David Novak, Christa Bourg
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Jeff took a deep breath to calm down. He was about to stand in front of the employees of the Happy Face Toy Company’s faltering Cleveland factory. As the new CEO, he’d been advised to close this factory as soon as possible, but he wanted to see it first. “How hard could this be?” he wondered, gathering the courage to ask them about their jobs.
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He had no idea what he was in for.�
When was the last time you told your colleagues how much you value them? It sounds like a trivial thing in the middle of a busy work day. But as David Novak discovered during his years as a hard charging executive, there’s nothing trivial about recognition. It can make a life-or-death difference to any organization, when people see that someone important really notices and appreciates their contributions.
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Rather than explain the power of recognition in a typical business book, Novak decided to write a fun story that draws on his real-world experiences at Pepsi and Yum! Brands, as well as his personal life.
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The story opens when Jeff Johnson becomes the third-generation CEO of his family business, after the sudden death of his father. The Happy Face Toy Company had many hits in the 1950s and 60s, including Crazy Paste, but its results have been declining for more than a decade. The board has given Jeff just one year to turn the business around, or else they’ll have to sell it to the highest bidder.
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As Jeff races to save his family’s legacy by getting the company back on track, he meets downtrodden factory workers and an uninspired executive team. Then a birthday gift from his own grandson gives Jeff an important insight into why Happy Face lost its old culture of innovation and excitement, along with its profitability.� Jeff comes up with an idea that seems crazy… But is it crazy enough to work?�
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Whether you’re trying to lead a small department, a Fortune 500 company, a non-profit, or your own family, the lessons at the heart of O Great One! can help you make everyone around you happier and more effective.
- Sales Rank: #28523 in Books
- Published on: 2016-05-10
- Released on: 2016-05-10
- Original language: English
- Number of items: 1
- Dimensions: 8.56" h x .83" w x 5.51" l, 1.25 pounds
- Binding: Hardcover
- 240 pages
Review
“If you want to improve your life and the lives of those around you, just apply the ten principles my friend David Novak lays out in this book.”
—Warren Buffett
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“Any leader searching for the best way to motivate people needs to read this timely, unique, and exceptionally helpful book!”
—Larry Bossidy, former chairman and CEO, Honeywell; coauthor of Execution
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�“David Novak built YUM! into a great company by bringing out the best in his people.�O Great One!�shows you how easy it is to help people reach their potential. He is a great storyteller!"
—Rick Pitino, head basketball coach, University of Louisville
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“A must-read for every person in any organization. Read it, do it, and watch great things happen!”
—Ken Langone, co-founder of The Home Depot�
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“O Great One!�is a real page-turner. Through this insightful and elegantly written story, he does a brilliant job illustrating how recognition – a simple concept that is all too easily taken for granted – can be a potent force, motivating people to perform at their highest levels.”
—Indra Nooyi, Chairman and CEO, PepsiCo
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“An important and colorful book about a topic that is absolutely essential. When people care passionately about what they do, everything falls into place, and customer satisfaction and financial results follow. David's vast experience resonates throughout this book with useful and practical�advice.”�
–�Suzy & Jack Welch
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“O Great One!�is by far the best book on the power of recognition that I have�ever�read. It will make a difference not only in your life but also in the lives of people you interact with at work, at home, and in your community.”��
–�Ken Blanchard, coauthor of�The New One Minute Manager� and Collaboration Begins with You
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“David Novak hit another home run with�O Great One!�His message is clear: when we take care of our people, they take care of everything else.”
—John Calipari, head basketball coach, University of Kentucky
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�"This heartwarming story will captivate your spirit and challenge your leadership philosophy. Nobody has more credibility to deliver this message than David, who�regularly�uses the magic of recognition to lead his teams to extraordinary success.”
–Steve Reinemund, former chairman and CEO, PepsiCo
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“O Great One!�is a sweet story that contains a very important lesson: recognition is the key to creating an open and successful organization.”
–Jamie Dimon, Chairman and CEO, JPMorgan Chase
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“No one understands the power of recognition more and has translated it into tangible results better than David Novak.�He is the world’s authority on recognition.”
—Mike Rawlings, Mayor of Dallas
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“The�valuable�lessons and insights shared in O Great One! should be applied to achieve powerful results not only in your business but with your family."�
–Brian Cornell, Chairman and CEO, Target
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“O Great One!�is an easy read that hits the nail on the head.� Successful companies are all about people and this book proves that people work more effectively when they are appreciated and recognized for their contributions to team success.”
—Dr. Bob Rotella, psychologist and performance consultant
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“After you devour this thoroughly enjoyable page-turner, buy it for all the leaders and future leaders in your life. It’ll make a huge difference!”
–Bob Burg, coauthor of The Go-Giver and The Go-Giver Leader
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�“Throughout his career, David has employed these same principles of recognition to drive terrific results.� It works.”
–David Cote, Chairman and CEO, Honeywell
"This book reminded me of the power I have to make someone's day by being thankful for what they do. I liked its lessons so much I wanted my entire family to read it. You will love it too."
–Phil Mickelson, professional golfer
About the Author
David Novak�is the co-founder and executive chairman of Yum! Brands, following a successful fourteen-year run as its CEO. He has been recognized as “CEO of the Year” by Chief Executive, one of the “30 Best CEOs” by Barron’s, one of the “Top People in Business” by Fortune, and one of the “100 Best Performing CEOs in the World” by Harvard Business Review. He created Lead2Feed (the largest privately funded leadership service program in middle schools and high schools) and won the Horatio Alger Award for his commitment to philanthropy and higher education. He is the author of two acclaimed books,�The Education of an Accidental CEO�and the�New York�Times�bestseller Taking People With You.�He is currently launching a new company, OGO Enterprises.
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Christa Bourg is a writer, editor, and book packager who lives in Los Angeles.
Excerpt. � Reprinted by permission. All rights reserved.
Introduction
O Great One!: The Story
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OGO—short for O Great One— is the name my grandkids have called me ever since they could talk. It may sound over the top to some, but it came about because when my daughter was pregnant with her first child, I didn’t want to be called grandpa, poppy, or any of the usual names. I wanted something a bit more fun and different. How OGO finally came to me is something I will tell in the coming story, but over the years, people always laughed when they heard the name. It was also easy for my grandkids to say, so it stuck.
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Since then, OGO has become much, much more than just a nickname my family calls me. It has come to represent something I’ve practiced and encouraged throughout my entire life: the awesome power of recognition.
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O Great One! is a story about that powerful force. It centers on a guy named Jeff Johnson, who becomes CEO of the Happy Face Toy Company, an organization that’s in dire shape when he arrives. Because he’s new to the job, and even new to the industry, he’s left scrambling and not sure what to do about the company’s ever- sinking sales. That is, until a surprise gift from his grandson helps him discover that in his organization, recognition has been the missing ingredient that will turn things around— for him, for his team, and for Happy Face Toys as a whole.
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I wanted to tell this story because I’ve seen how impactful recognition can be. I’ve also witnessed how devastating it can be when it’s absent from the life of an individual, a team, and even a large organization. Often people think of recognition as the kind of fluffy feel- good stuff that businesses talk about to try to make their employees happy. But if used right, it does a whole lot more than that. Simply put: if you give people the recognition they’ve earned, if you show genuine appreciation and acknowledge the unique things people have to offer, then you will drive real results. And at the same time, you will lift the spirits of everyone involved. It really does feel good to receive recognition, and it feels every bit as good to give it— often even better.
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Considering that recognition can have such a hugely positive effect, it’s amazing to me that it’s still vastly underused in business, and also in life. I think that’s a crime. As you’ll see in this story, making use of recognition is not hard, it’s not expensive, and you don’t need an MBA or even a position of authority to do it.
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I know this is true because I’ve seen it in action as my team and I built Yum! Brands into one of the world’s largest restaurant companies. It operates in 125 countries and employs nearly 1.5 million people. So I’ve not only seen recognition work, I’ve also seen it work on a grand scale
with people from different walks of life all around the world. In fact, the story you are about to read is based on real-world experiences I’ve had throughout my career as the leader of this mammoth organization.
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This story comes from my personal experience, but that doesn’t mean you have to be the leader of a big company to reap the benefits. Recognition works for the leader of a small team just as well as it does for the chairman of a large enterprise. It works for an individual who isn’t in a leadership position at all. It works outside of business for parents, teachers, community groups, sports teams, and everyone else. The important thing to understand about recognition is that it’s simply good for people— all people— no matter who they are, what they do, or where they come from.
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If there’s one message I hope you will take away from this book it’s that no matter who you are or what you do, you have the power to use recognition to make a difference in people’s lives each and every day. You have the power to show people that someone is watching, that someone cares, and that what they do really matters. You have the power to help individuals, teams, and organizations reach their potential. Whether you’re trying to affect the bottom line of a Fortune 500 company or the quality of life of your children, the prescription is the same. If you use recognition on a regular basis, you can inspire people to do great things. And the personal satisfaction you’ll receive as a result, when you see others reach their full potential with your help . . . well, that’s when the real magic kicks in.
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O Great One! is for anyone who wants to motivate people, get results, and feed the soul. And really, who wouldn’t want to do all that? Especially because it all comes down to something that’s relatively simple to implement and use.
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As far as I’m concerned, the only real question is: Why aren’t people using recognition more?
Most helpful customer reviews
2 of 2 people found the following review helpful.
PEOPLE First Approach = Greater Profit$
By smm
David Novak paints a very simple, yet powerful vision of how important it is to put PEOPLE first -- recognizing their intrinsic value as human beings (vs. Employee #'s), and rewarding the specific and measurable performances they contribute which can elevate an entire enterprise.
3 of 4 people found the following review helpful.
Recognition Really Does Work!
By bp
There’s no exaggeration in this fictionalized account based on an even more incredible true story. After two failed attempts at a business turnaround in the early 90’s, David Novak arrived at then-PepsiCo’s struggling KFC division and did what most thought impossible- orchestrated a complete turnaround based on recognition and the principles in this book. Then he did it again at Pizza Hut and Taco Bell. I had the good fortune to have worked at KFC at the time and saw it happen- recognition really does work!
0 of 0 people found the following review helpful.
I could not let go...
By Amazon Customer
This book gave me so many goosebumps! It was very easy to read because of the way David has written it. The story is excellent and falls through smoothly. As you read, you'll feel what David went through and be curious on the outcomes of the actions he took. I absolutely loved it.
Thanks!!
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